The feature is the second monetization stream that Viber has launched in recent months. “We will continue to improve Viber Out, keeping our users connected at the most affordable rates possible.” “Viber Out gives our millions of users a new way to use Viber and ensures that they can reach any contact at any time,” said Talmon Marco, CEO of Viber. It attaches itself to your phone number so the person you are calling will see your number flash up before they receive your call, it also hooks into your device’s address book to make searching for numbers a cinch. There are plenty of VoIP calling services out there - Hong Kong-based Maaii being another - but, aside from messaging app features, Viber has a couple of other nice touches.
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